These best of the web content creation articles from industry experts will provide excellent insights to up your content game in 2022 and beyond.

  • 10 Best E-commerce Email Marketing Strategies You...
    by Neil Patel on May 16, 2022 at 11:33 pm

    There are plenty of e-commerce marketing channels available to grow your business, such as social media, PPC, SEO, and network marketing. Successful e-commerce business owners, though, know that email marketing is one of the most profitable channels available. Let’s take a look at “what is e-commerce email marketing?” and why e-commerce businesses should use it. Finally, we’ll delve into the 10 best e-commerce email marketing strategies that you can implement immediately for […]

  • How to Build and Maintain Workforce Resilience,...
    by HubSpot Marketing Blog on May 16, 2022 at 2:59 pm

    To understand the importance of resilience in the workplace, let's start with an example. Let's say your company has just been acquired by a major corporation. This means your organization is about to undergo some major changes — including your workplace culture, leadership structure, and even your team's goals and objectives. When it comes time to deliver the message to your marketing team, however, you're surprised by their reactions. While there is some trepidation, most of your […]

  • How to Write the Perfect Page Title for SEO
    by Marketing Insider Group on May 16, 2022 at 12:11 pm

    What’s in a page title? As it turns out, quite a lot. Your page titles not only tell the world what your page is about, they’re a key factor in whether anyone ever actually visits it. There’s more to page titles, too, than simply writing a perfunctory description about the content on your page. They need to be crafted with your audience in mind, and they need to be optimized for search engines to find and index your web pages. They also need to be compelling enough to […]

  • 5 Ways to Adhere to Web Accessibility Guidelines
    by Marketing Insider Group on May 16, 2022 at 12:11 pm

    Maintaining a strong SEO marketing strategy requires you to be flexible and open to adapting to new best practices that help you provide more value to your audience. And while some best practices come and go as passing trends, others become content marketing essentials, like adhering to website accessibility guidelines. Optimizing for website accessibility is the practice of making sure web content is usable and navigable for everyone, regardless of ability. If you’re reading this, […]

  • 4 Content Marketing Goals That Really Matter to...
    by Content Marketing Institute on May 16, 2022 at 12:10 pm

    Too often, content marketers set goals that their business leaders don’t care a lot about. (Brand awareness, anyone?) Here’s how to speak their language and set goals better connected to the business.

  • Instagram Hashtags in 2022: What Marketers Need...
    by Social Media Examiner on May 16, 2022 at 11:36 am

    Do you want more people to see your Instagram content? Wondering if hashtags can really help—and what to try instead? In this article, you’ll learn how and why hashtags for Instagram matter to your strategy and 12 ways to get more reach without them. Do Hashtags Increase Views on Instagram? In March 2022, Head of The post Instagram Hashtags in 2022: What Marketers Need to Know appeared first on Social Media Examiner | Social Media Marketing.

  • 2022 Social Media Marketing Industry Report
    by Social Media Examiner on May 16, 2022 at 11:36 am

    Wondering how other marketers are using social media? Want to be sure you’re on the right path? Find out what thousands of professional marketers plan to do with their organic activities, video marketing, and ads over the next year in the 14th annual Social Media Marketing Report. How Are Marketers Using Social Media? Inside this The post 2022 Social Media Marketing Industry Report appeared first on Social Media Examiner | Social Media Marketing.

  • A Marketer's Guide To Video Codecs
    by HubSpot Marketing Blog on May 16, 2022 at 11:36 am

    Streaming is ubiquitous. From from services like Netflix to user-generated content on YouTube, we’re all streaming video online. As customers are consuming more video content, video marketing has become an integral part of marketing strategies. All of this is made possible by codecs. We'll explain what codecs are, why you need them, and how they make streaming high quality content possible. What is a codec? A codec is a term used to describe a computer program that can encode […]

  • How the Business Landscape (& Consumers)...
    by HubSpot Marketing Blog on May 16, 2022 at 11:36 am

    If you work in tech, media, or even marketing, you've likely heard a lot of buzz around Web 3. And, when filtering through all the noise about future versions of the internet, you might find it hard to differentiate all of the predictions from myths and reality. And, more importantly, if you're likely asking questions like, "How could Web 3 impact my business?", "Will I fall behind if I don't get in on Web 3 now?", and "Is Web 3 just built on hype?" "When you're listening to the news, […]

  • Why Every Company Needs to Know Its Core...
    by HubSpot Marketing Blog on May 16, 2022 at 11:36 am

    Every resume has a skills section. It’s an opportunity to highlight your top professional attributes to attract employers. Core competencies serve the same purpose for brands and their customers. Let’s dive into what exactly a core competency is, why you need it, and how to find it in your brand. You might be wondering, "Isn’t this a value proposition? " Not exactly. While both are used to differentiate you from your competitors, competencies are what you leverage to support […]

  • Protect Your Content With a More-Secure CMS...
    by Content Marketing Institute on May 16, 2022 at 9:53 am

    When it comes to cyber safety, the protective measures your CMS takes can mean the difference between a seamless customer experience and serious breaches of trust. Let’s explore how to select CMS tech with greater confidence.

  • Top 20 Content Marketing Blogs You Should Read...
    by Marketing Insider Group on May 13, 2022 at 8:56 pm

    What are the top content marketing blogs you read every day? This is a question I get asked all the time. It’s not easy to stay on top of the latest news and updates in content marketing. Smart marketers and business leaders follow the latest content marketing trends, tips, tricks, and hacks by reading the top content marketing blogs every day. Why? Because companies that blog see 6 times the revenue vs. companies that don’t. Businesses that create consistent […]

  • How to Deal With Negative Comments on Social...
    by HubSpot Marketing Blog on May 13, 2022 at 11:24 am

    While brand-bashing is nothing new, the internet and social media platforms make the comments from these meanies even more lasting and impressionable. And because some social networks like Yelp and Twitter make it easy for people to set up fake profiles, the anonymity that people can achieve on the internet makes some more comfortable with losing all sense of decency, respect, and good manners. So what's the best way to deal with the negative comments that crop up from time to time? […]

  • Developing a Long-Term NFT Vision
    by Social Media Examiner on May 13, 2022 at 10:53 am

    Considering launching an NFT? Wondering how to develop a long-term vision that will actually work? In this article, you’ll find out the three major elements of a successful long-term NFT project and key things to keep in mind when developing your strategy. Why Do NFT Projects Fail? Before we begin listing all of the things The post Developing a Long-Term NFT Vision appeared first on Social Media Examiner | Social Media Marketing.

  • 3 Reasons To Make Personalization More Personal...
    by Content Marketing Institute on May 13, 2022 at 10:20 am

    Personalized content remains an elusive goal for many marketing teams. But is that even the right goal? Robert Rose argues that you’ll get better results from getting personal before you personalize.

  • Navigating Our New Normal: 10 Post-Crisis Email...
    by Scoop.it on May 12, 2022 at 6:50 pm

    Despite the constant predictions of its decline, email marketing still gives businesses a convenient, cost-effective way to connect with their audience, establish trust, provide value, turn leads into sales, and increase Return on Investment (ROI). Even though it’s still one of the strongest and most rewarding marketing strategies that you can leverage, email marketing has not been immune to change. Customers suddenly had different needs, desires, interests, preferences, and behaviors, […]

  • 7 Content Marketing Takeaways From 4.6 Million...
    by Convince and Convert » Content Marketing on May 12, 2022 at 2:35 pm

    “A generation which ignores history has no past – and no future.” –  Robert A. Heinlein Marketers love to talk about data. We love to talk about findings. But what good are such things if we’re not ready and willing to both learn from and act on them? Each year, my company, NetLine, publishes the most complete study on B2B buyer behaviors through first-party content consumption data. The result is a complete view into the current trends in the market, how needs and […]

  • What Is Writer’s Block?
    by Copyblogger on May 12, 2022 at 2:22 pm

    If you find yourself asking, “What is writer’s block?” … you might consider yourself lucky. At the moment, your blog... The post What Is Writer’s Block? appeared first on Copyblogger.

  • Ask Buffer: Should You Be Using AI for Content...
    by Buffer Blog on May 12, 2022 at 12:56 pm

    Question: Lately, I’ve been struggling to create content for all the platforms that I’m on and I found out about AI tools that help with writing. It seems like this would help me a lot with my marketing efforts, but I’m worried that it’ll come off as robotic and inauthentic. Should I consider using AI tools to create content? GPT-3 is one of the hottest buzzwords in machine learning and artificial intelligence (see: this WIRED article and the handy graph below). Google Trends data […]

  • Watermarks: Why You Need Them + 6 Easy Steps to...
    by HubSpot Marketing Blog on May 12, 2022 at 11:03 am

    Imagine you spend hours working on a cool graphic for a social media post. You finally get it just right and post it on social media. The next day, you log on and see that someone else has posted your image without your authorization and is purporting your work as their own. Creating a watermark would help protect you against this common issue and help you with your brand recognition. In this article, you’ll learn about the type of watermarks that exist and how to create your own. […]

  • Building an Instagram Content Strategy That Lasts
    by Social Media Examiner on May 12, 2022 at 10:34 am

    Does it feel like your Instagram posts are falling flat? Wondering how to create a steady stream of content your audience loves without burning yourself out? In this article, you’ll discover the three-part framework for building a long-term Instagram content strategy that works including the types of content that perform well. How an Instagram Content The post Building an Instagram Content Strategy That Lasts appeared first on Social Media Examiner | Social Media Marketing.

  • The Empowered Business Buyer Is a Myth [New...
    by Content Marketing Institute on May 12, 2022 at 10:18 am

    One of my favorite scenes in a movie is from Men In Black. Jay, played by Will Smith, is a new “man in black” and has just dealt with his …

  • Why We Increase Our Team’s Salaries Every Year
    by Buffer Blog on May 11, 2022 at 7:44 pm

    You may have already seen our salaries and our salary formula, but another part of our process is to annually review the benchmarks that we use in the formula. To do this, we look at the data source for our salaries and make sure that all of our team’s salaries are keeping up with current market rates. We’ve been doing this since 2018, and we never decrease salaries during a rebenchmarking. In the last two years, we’ve also ensured that rebenchmarking always results in an increase rather […]

  • The Higher Education Content Marketer’s...
    by Convince and Convert » Content Marketing on May 11, 2022 at 6:59 pm

    During my years as a higher education marketer, summer always felt like a small reprieve. Campus was quieter, parking was more plentiful and coffee shop lines were shorter. It was also that magical time of year that I had just a little more time to plan content for the academic year starting in August. Or so I thought. In actuality, summer always went by faster than I anticipated.  While I can’t slow down time for you, I have put together the following short list of things you can do […]

  • 4 Types of PR Content to Help You Reach Your...
    by Influence & Co on May 11, 2022 at 4:11 pm

    This article was co-written by Chelsea Branscum.

  • 4 Trends That Will Shape the Future of Your...
    by Content Marketing Institute on May 11, 2022 at 10:42 am

    No one knows for sure what the future holds. But these educated guesses (from people on the front lines of content tech adoption) will help you keep up with and maybe even get ahead of audience preferences.

  • New LinkedIn Creator Mode Features for Marketers
    by Social Media Examiner on May 11, 2022 at 10:42 am

    Want to use your LinkedIn profile to build an audience and generate leads more effectively? Curious how to leverage the latest creator tools from LinkedIn? In this article, you’ll learn how to use four new LinkedIn Creator features to optimize your personal profile for business. What Is LinkedIn Creator Mode? Creator mode is a setting The post New LinkedIn Creator Mode Features for Marketers appeared first on Social Media Examiner | Social Media Marketing.

  • 7 Strategies That Will Get Powerful Results for...
    by Neil Patel on May 10, 2022 at 11:58 pm

    Are your sales and marketing teams aligned? Or are they working in silos, with only a vague understanding of what the other team is doing? If your sales and marketing teams aren’t working well together, you’re not alone. According to LinkedIn, 93 percent of sales and marketing professionals say their company has issues with alignment, such as antagonism between teams, excluding others from planning, and challenges communicating. Sales and marketing misalignment can result in […]

  • Business Facts To Inspire Your Marketing
    by Marketing Insider Group on May 10, 2022 at 4:36 pm

    The fact is that Digital, Social, and Mobile technologies have dramatically changed the world we live in and the businesses we work for. But no function has been more disrupted more than marketing. Since the pandemic, many small businesses have rushed online in hopes of saving their revenue. Unfortunately, too many fall into the trap of hiring eager social media managers, creative branding and ad agencies, and wasting their precious dollars on chasing uninterested and tired eye […]

  • Practical Tips on Writing 2x More Content in...
    by Scoop.it on May 10, 2022 at 4:36 pm

    Do you know that it takes over four hours to write a typical blog post? This stats from Orbit Media complements the data on main challenges content marketers face in work: lack of time and high-quality content creation are among the top three for specialists to overcome. Content marketers deal with tons of content daily: They brainstorm and plan it. They develop strategies for content promotion, and they analyze the results of content campaigns to adjust those strategies for better […]