These best of the web content creation articles from industry experts will provide excellent insights to up your content game in 2022 and beyond.

  • 8 New Social Media Platforms You Might Not Know...
    by Buffer on Aug 8, 2022 at 1:16 pm

    If you asked someone 20 years ago what their favorite social media platforms were, chances are they wouldn’t have an answer for you. Although the common consensus is that the earliest social media platform was developed in 1996, the number of people using those platforms is nothing compared to the billions who use social media today. Social media platforms have evolved since the 90s – while it was once meant for personal updates, the most popular platforms now have large user bases and […]

  • How to Conduct and Publish Industry Research
    by Michael Brenner Blog on Aug 8, 2022 at 11:27 am

    If you’re a marketer, you know the value of high-quality, original industry research. Brands that provide compelling statistics, visuals, and reports about important industry topics earn more backlinks and higher visibility than their competitors. Today, thanks to technology and data accessibility, every company can conduct industry research. In this article, we’re going to cover exactly how to do it. In the sections that follow, we will: Define industry research as it […]

  • Keep Your Audience Top of Mind With the Simple...
    by Content Marketing Institute Blog on Aug 8, 2022 at 11:27 am

    Use this simple jobs-to-be-done framework to ensure the audience is always front and center when your marketing team creates content.

  • The Best Video Marketing Channels to Grow Your...
    by HubSpot Blog on Aug 8, 2022 at 11:20 am

    Video marketing isn't "quick." On average, it takes 2 weeks to create a video from start to finish. To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. However, since most social media channels are pivoting to video, it's hard to know which ones are worth your time. Here, we'll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. Best […]

  • Back to the Office? Remote and Hybrid Employees...
    by HubSpot Blog on Aug 8, 2022 at 11:20 am

    Remember when we used to wake up bright and early and commute to the office five days a week? Thinking back, it feels like a distant memory of a time before Covid-19. But for some workers, the days of rolling out of bed and hopping on a computer from the comfort of home could be coming to an end. With the pandemic winding down, many companies like Apple and Google are going for a hybrid model, asking employees to come in a few days a week. But others, notably Tesla and Goldman Sachs, […]

  • Social Media Strategy: How to Use Social Proof...
    by Social Media Examiner on Aug 8, 2022 at 11:17 am

    Want to give your audience more convincing reasons to buy from your business? Curious how to leverage social proof on social media? In this article, you’ll learn how to find and use social proof in your organic social media marketing campaigns and discover social proof examples to inspire you. Social Proof Can Make a Difference The post Social Media Strategy: How to Use Social Proof in Marketing appeared first on Social Media Examiner | Social Media Marketing.

  • Use These 3 Power Words To Boost Conversion Rates
    by Neil Patel on Aug 6, 2022 at 7:05 pm

    Imagine if you had the power to influence people’s subconscious minds. It would be great, wouldn’t it?  As a marketer, you could reach out to consumers and persuade them to click through and buy your product, or they’d see an advert offline and instantly want to rush and buy what you’re selling. What if I told you there’s no need to wish for it? You already have this ability.  It’s called marketing psychology, and it’s a proven technique for spurring shoppers to […]

  • Preventing Keyword Cannibalization with...
    by Neil Patel on Aug 5, 2022 at 10:10 pm

    The name of the SEO game has changed so much since I started in the industry. Driven by sales made on social media and social ecommerce booming earlier than expected, along with businesses wanting to bulk up their online presence, search volumes have increased tremendously over the years.  These days, Google processes over 100,000 searches per second, every day. Chances are, people are looking for all types of businesses, from a digital marketing agency to the newest brunch spot in […]

  • Bringing NFT Newbies Into Your NFT Project
    by Social Media Examiner on Aug 5, 2022 at 2:05 pm

    Want to grow your NFT community? Wondering how to help more people embrace Web3 projects? In this article, you’ll discover the most common objections people new to Web3 have regarding NFTs and learn how to remove those barriers with education and community. This article was co-created by Heather Paraday and Michael Stelzner. For more about The post Bringing NFT Newbies Into Your NFT Project appeared first on Social Media Examiner | Social Media Marketing.

  • Marketing Tech Is So Bright, You Gotta Wear...
    by Content Marketing Institute Blog on Aug 5, 2022 at 10:16 am

    Do you approach new marketing tech from a FOMO perspective? You’re not alone. But that’s not a good way to go about it. Robert Rose says you should answer these questions first.

  • Content Curation in the New Normal: How Brands...
    by Scoop.it Blog on Aug 4, 2022 at 5:21 pm

    Customer expectations regarding their experience with brands have changed drastically since the emergence of the Covid-19 pandemic. Most notably, matters of sustainability and society have become more pertinent than ever before to the modern consumer. Whilst this can pose significant challenges for businesses, the fundamental impact on the daily routines of consumers has also created a window of opportunity for businesses to make a fresh start in their approaches to marketing.  In the wake […]

  • The Writing Habits That Impress Content Managers...
    by Copyblogger on Aug 4, 2022 at 2:28 pm

    Writing habits often baffle non-writers. They imagine aloof, bespectacled introverts pounding away at their keyboards, detached from social settings and... The post The Writing Habits That Impress Content Managers and Editors appeared first on Copyblogger.

  • Making Real Instagram Connections
    by Social Media Examiner on Aug 4, 2022 at 1:13 pm

    Trying to grow a following on Instagram? Could chasing new followers be negatively impacting your connection to current followers? In this article, you’ll discover a strategy for growing and sustaining an engaged and responsive community on Instagram. What’s Wrong With Most Instagram Strategies? To understand the challenges of marketing on Instagram today, let’s go back The post Making Real Instagram Connections appeared first on Social Media Examiner | Social Media Marketing.

  • Social Proof: Steph Smith on Intentionally...
    by Buffer on Aug 4, 2022 at 12:43 pm

    What is Social Proof? Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same. Social Proof has a double meaning — ‘to replicate the actions of others to get similar results’ and ‘to showcase the power of social media in growing a personal brand’. We hope to bring to light insights that can help you bring both meanings to life for your personal brand. For the […]

  • How to Use YouTube's Call-to-Action Overlay Ads
    by HubSpot Blog on Aug 4, 2022 at 11:17 am

    Almost 5 billion videos are watched on Youtube every single day, and with that much traffic, it’s no wonder why marketers are extending their strategies to include YouTube ads. Brands have the opportunity to link commercials back to the products they're selling and potentially increase their conversion rate. In this post, we’ll help you achieve those goals by teaching you how to share YouTube overlay ads and give you tips on how to run them successfully. Not all YouTube ads are […]

  • How to Humanize a Brand: 15 Best Tips for...
    by HubSpot Blog on Aug 4, 2022 at 11:17 am

    What’s the one thing business owners and their employees, partners and even customers all have in common? Well, at the most basic level, they’re all human. So why is it sometimes so challenging for businesses to showcase this in their marketing efforts? Perhaps some people don’t want to show any biases that might deter any potential leads. Perhaps some may want to present themselves as strictly professional. Others may not care about their tone at all, but would rather focus on […]

  • 40+ Mistakes Derailing Your Content Team (and How...
    by Content Marketing Institute Blog on Aug 4, 2022 at 10:45 am

    Managing content teams isn’t easy. But the exhilaration and productivity that come from successful collaboration make it worthwhile. Steer around these common team pitfalls with help from Content Marketing World speakers.

  • Como Criar uma Estrutura de Site que Melhore seu...
    by Neil Patel on Aug 3, 2022 at 4:16 pm

    Quanto melhor e mais lógica a estrutura do seu site, mais benefícios de UX e SEO, entre outros, você vai ver. Para decidir como seu site deve se estruturar, você vai precisar de tempo para refletir. Neste guia, você vai entender o que são estruturas de site e por que elas são importantes. Vamos nos aprofundar nos quatro tipos de estruturas de site e como escolher a certa para o seu site. Por fim, vamos te mostrar como desenhar e desenvolver a estrutura certa para o seu site. O […]

  • Facebook Groups for Small Businesses in 2022: The...
    by Buffer on Aug 3, 2022 at 12:16 pm

    Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. After all, a major goal for all businesses is customer retention, that is, having loyal customers who repurchase from your brand time and time again. There are many ways to cultivate this kind of relationship with your customers, one being creating an emotional bond with them. According to the Harvard Business Review, customers are […]

  • How to Easily Create YouTube Ads With the Google...
    by Social Media Examiner on Aug 3, 2022 at 12:14 pm

    Want an easy way to create YouTube ads? Are you familiar with the Google Ads Asset Library? In this article, you’ll learn how to use the Google Ads Asset Library to quickly design and organize YouTube ads. What Is the Google Ads Asset Library? The Google ads Asset Library is a digital storage system for The post How to Easily Create YouTube Ads With the Google Ads Asset Library appeared first on Social Media Examiner | Social Media Marketing.

  • How to Generate Leads With Your B2B Blog
    by Influence & Co. Blog on Aug 3, 2022 at 11:55 am

    4 steps you can take to generate leads using your blog + key features you need to have in place to see success Blogging has been around for quite a while, but at many companies, its value as a lead generation tool still remains a bit mysterious. On top of that, plenty of professionals, especially in the B2B marketplace, aren’t sure how to blog effectively in order to highlight their company's competencies and attract qualified leads. As a result, they may backburner their B2B blog […]

  • Try These 5 YouTube Video Tips and Watch Your...
    by Content Marketing Institute Blog on Aug 3, 2022 at 10:39 am

    Doing the same things again and again while expecting different results never leads anywhere good. So, stop creating and promoting videos the way you’ve been doing it and start trying out these expert principles for video marketing growth.

  • Como Criar uma Extensão do Chrome
    by Neil Patel on Aug 3, 2022 at 4:10 am

    Você já ficou preso em uma tarefa repetitiva e quis muito poder automatizar seu processo?  Você está cansado de perder seu tempo procurando a extensão certa, sempre encontrando uma página de resultados vazia?  Felizmente, se você é usuário do Chrome, você pode criar uma extensão do navegador em apenas oito passos simples. Como a gente sabe disso? Criamos nossa própria extensão do Chrome para a Ubersuggest para deixar nossos sistemas de pesquisa de palavras-chave mais […]

  • The Worst Moment of My Life Made Me a Better...
    by Buffer on Aug 2, 2022 at 7:12 pm

    The moment I learned about my young daughter’s medical diagnosis is permanently etched in my memory like a bad tattoo. I had just switched off the TV in the living room when a notification popped up on my phone with her MRI results. My worst nightmare ensued. We traded our live-on-a-beach summer plans with visits to children’s hospitals along the East Coast. We armored ourselves mentally for one of the most serious surgeries a person — much less a child — can endure, and we […]

  • Rules for 2022 When Planning and Writing Web...
    by Scoop.it Blog on Aug 2, 2022 at 5:03 pm

    Your website is like a digital business card. It’s the first thing people see online when learning about your company and what you have to offer. Beautiful imagery and video content might be useful, but there is a reason why content is king. 2022 is already changing the way marketers and creators utilize content for their websites. How has this changed? Let’s take a look at some of the top rules for planning and writing content on your website. Plan Your Content Out Ahead of […]

  • 20 Call to Action Examples that Create Instant...
    by Copyblogger on Aug 2, 2022 at 3:08 pm

    What are some winning call to action examples? Creating a strong call to action (CTA) is essential to turn visitors... The post 20 Call to Action Examples that Create Instant Leads appeared first on Copyblogger.

  • 4 Types of Content Creation (and How to Decide...
    by Michael Brenner Blog on Aug 2, 2022 at 11:54 am

    Content creation is a core part of every brand’s marketing strategy in 2022 (or at least it should be). But its actual execution can take many forms. There are several types of content creation, and brands definitely don’t have to go it alone when it comes to developing content to engage their audiences and attract new customers. In fact, the overwhelming majority — 86% — of businesses currently outsource their content creation in some way. Image Source: […]

  • Twitter Spaces: A Live Audio Guide for Marketers
    by Social Media Examiner on Aug 2, 2022 at 11:01 am

    Plan to launch your own Twitter space? Wondering how it all works? In this article, you’ll get a complete primer for Twitter Spaces so you can master everything from hosting and joining to promoting and analyzing audio events. What Is Twitter Spaces? Twitter Spaces is an audio streaming feature available in the Twitter app. It The post Twitter Spaces: A Live Audio Guide for Marketers appeared first on Social Media Examiner | Social Media Marketing.

  • How To Write an Exceptional White Paper for Your...
    by Content Marketing Institute Blog on Aug 2, 2022 at 10:35 am

    Every step of a white paper should help your reader along with your company goals. Too many marketers skip important steps or don’t do them effectively. Here’s how to make sure your next white paper isn’t one that fails.

  • O que são Guest Posts e 5 Formas de Usá-los
    by Neil Patel on Aug 2, 2022 at 5:50 am

    Como se faz um guest posts? Como se escreve um artigo como convidado? Você provavelmente tem muitas perguntas sobre esse assunto. E vou responder a todas elas, e mais. Mas antes de eu te ensinar como fazer guests posts e quais são os benefícios dele, vou explicar os princípios básicos. O que são guest posts? Guest posts são publicações de artigos nos sites de outras pessoas. Simples assim. As pessoas fazem isso para gerar mais reconhecimento de marca e tráfego […]